This video is an utterly brilliant insight into Steve Job’s brilliance but what I really took from Jonathan Ive’s speech was how IDEAS HAVE ULTIMATE POWER. Now working in advertising I should know this but it is the way that he talks about creativity as a process that for all has underlying fears and concerns that is really enchanting.
The key things I took from this video were:
IDEAS ARE POWERFUL
HAVE GOOD, BAD AND BRILLIANT ONES
START AS EMBRYONIC THOUGHTS
BE PERCEPTIVE + HAVE ABILITY TO LISTEN
DO SOMETHING RIGHT – THAT YOU BELIEVE IN
SIMPLICITY IS KEY – BUT IT COSTS
WORRY. IS IT GOOD ENOUGH?
BELIEVE YOU WILL EVENTUALLY CREATE SOMETHING GREAT.
SOMETHING GREAT FOR EVERYONE.
IGNORE REJECTION.
GIVE A DAM.
johnkeiller 