Just sat here watching the full fMC 2012 Keynotes (sad like that) and Chris Cox, founding product manager, has just made a short but brilliant observation.
Think of an interface that you current come into contact with that you cannot manipulate based on your environment, change based on your mood or interact with that isn’t intuitive, curated or socially inherent?
I can only think of only one – my TV!
You sit in front of it, try and find or more like hope you stumble across something mildly interesting, then maybe discuss it at the water cooler the next day, maybe post a tweet about it after catching the last 10 mins.
Then there is +1, what if im +2? Is that it? Is iPlayer really my only savour? Do I really have to go to that channels website to watch it again? – My head hurts. I want it all in one place. Search, click, ahhh. It isn’t that though is it.
TV is going to be the next medium to go through massive change – it has to be – everything else has been shaken from the ground up and it skill quivering.
So got me thinking.
What if next generation TV’s are totally Facebook integrated? How much would that change the way audiences select programmes, the way advertising agencies create content for brands, the way we use the viewing data of users to inform advertising across online channels such as display (we are already using FB Insights from likes + interests to inform display ad messages: more into drop me an email)?
Can you imagine how this will change TV scheduling, programme creation, advertising. As if advertising hasn’t already been through a seismic (had to Google that ha) shift in the last 4 years with social.
I sense a new frontier of disruption on the horizon that at the moment I see very few agencies, brands, media buyers of content distributors gearing up for, things are in place – take YouTube – if that was integrated into TV along with your account and Google + you have the perfect space for auto searching and alerting about great content.
Watch this space.
Other articles on this:
What Would Facebook TV Look Like? — Tech News and Analysis http://bit.ly/xaMq7e
Facebook TV? How a Facebook TV Would Beat Google & Apple TV Platforms http://bit.ly/yxWYeD
johnkeiller 
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